Many shops are seeing flat to declining sales from wire services. Increasing competition from convenience purchasing at grocery stores signifies the need for high product standards and marketing for the local florist.

The DUFRESH BRAND

King's developed the DuFresh brand to support the local florist. The purpose of the DuFresh brand is to become a symbol of freshness and grow consumer awareness to the benefits of the independent retail florist. Through brand association these attributes are wrapped around your shop.

DUFRESH PRODUCT

Fresh cut flowers that carry the DuFresh brand mean they arrive four days fresh from the field. King's Wholesale initiated the concept of developing fresh cut product standards that growers share with their customers. DuFresh is a brand that only florists sell that meets these standards and is the freshest product in the industry.