King's Wholesale is pleased to announce the most aggressive and exciting DuFresh marketing plan to date. "We are committed to growing our business through our customers' successes. To do that we must continue to focus on putting the freshest, most consistent products in our customers hands", said Bill King, President of King's Wholesale. "And we can't stop there, our marketing efforts are aimed at building loyalty between the florist (our customers) and their customers (the consumer). We do this by driving consumers into the store frequently and building awareness that the florist is the best place to go for gifts and cut flowers for everyday use. We market for our customers and help them grow their business in a way they can't do on their own.", Bill said.

Direct Mail: Examples

New Homes-Welcome		Good Neighbor Day Program
Blue Vase Promotion
Thank You		4" Poinsettia Special
Christmas Reminder
DuFresh Marketing Success Recap Direct Mail: 200+ New Customers Responded Good Neighbor Day: 38,000 Free Roses to Florists 4" Poinsettia Event: 5000+ Sold Gift Card Drawing: 300+ Entries Gift Card: 1900 Cards Sold! $38,000+ to you!